Got 10 minutes? Use those minutes effectively to move your business forward and get more exposure with these quick and easy marketing ideas.
1. Shout out support to a fellow small business owner or solopreneur.
Pick a small business owner or solopreneur who you feel comfortable referring business to,
and who you’ve worked with or learned from, and post a comment on their blog, or write a review for them on Facebook. Do something public to show your support! They will appreciate it, you’ll get some publicity, and they may just remember you next time they know someone who needs the product/service you provide. Karma!
2. Order a decal or magnet for your car from VistaPrint or a similar service.
How fast can you pick one and checkout? Choose one, order it, then slap it on your vehicle and every time you drive around town you’ll be promoting your business! (So don’t drive like a maniac. This one may help you avoid traffic tickets, too!)
3. Email a Letter to the Editor.
This one can be a challenge to do in 10 minutes, but it can be done. Many news sites offer online ways to share your thoughts. Choose a topic that’s relevant to your business and that will allow you to share your knowledge and present yourself as an expert by offering your two cents in agreement or disagreement with an article they’ve published. To keep it quick choose one article and one point. Be succinct. Proofread. Include all your contact info. You may or may not see it published online or in the print paper but you can leverage this by also sharing what you wrote to the editor on your blog/website and turning it into an article or ezine feature later.
4. Check-in with a favorite contact and send a quick gift.
Who’s been referring business to you? Get in touch with them to say thank you and let them know you appreciate their support. Send a small gift. I recently got an Amazon gift card from someone as a thank you and every time I see the book I picked to order with it I think of her. Making herself “present” in my office is great way to stay on my mind. Many online stores allow you to send an e-gift certificate and it can be done in just a few minutes.
5. Create or update your email signature then send out a fun email.
Is your email signature up to date? Update it to include your current contact info, social networking links or blog link, and information about any free reports or other resources you offer. Once it’s up to date find something funny like a joke, YouTube video, or other interesting link (try looking at stufftotweet.com), and send it out to friends and family who don’t mind that type of email. Your goal is to send something they’ll forward to their friends and family and so on, because your email signature will be on every one of those emails reminding people of who you are and what you offer to help them.
By Arianna Wayne