Website traffic is the core of any successful internet business. You can’t just build a website and expect people to show up. You have to put some marketing behind it. This may work in the offline world where location is everything, but in the online world, if you want people to know about you and your business, you have to be proactive with your approach.
There are many ways to get traffic to your website. In today’s lesson, I want to focus on some “offline” means of getting traffic to your site. Believe it or not this is quite easy, and the people that you find offline are more highly converting than the leads that you acquire from online. Here’s the first offline marketing tactic that you should be using in your business:
1) Business cards
Business cards get passed around everyday like it’s nothing. But for most online business owners, their business card is bland and doesn’t compel anybody to visit their website at all. You only have a few seconds to get someone interested in what you have to say. After the few seconds are over, they will either make the decision to visit your site, or just store your business card into their collection of documents on their desk.
You don’t want this happen. On your business card, you will want to include the essentials: name, address, phone number, email address, fax number, and website address. But you can’t just stop there. Make them an offer, and tell them that they can only get this offer if they go online and sign up for your free email newsletter. This is a proven way to market your online business with your business card. Here’s another way:
Advertorials are simply ads that looks like it belongs inside of a publication. The people who get this right know that their advertorial should match the design, tone, and style of the original articles in the publication. Some of the most common places that you will find advertorials are in newspapers and magazines.
Before you run your advertorial, you will want to check out a publication, and try to emulate the writing style of the articles inside there. At the end of your advertorial, make sure you mention your website information in the same way that the publication would mention your name and website.
It’s important NOT to deviate off the path when writing your advertorial. Don’t start off sounding like an original article, and then 3/4 way down the page make it sound like a sales pitch. So you should write your advertorial up, and have someone critique it for you. This is very easy to do.
These 2 offline marketing methods can drive a lot of targeted traffic to your website simply and easily. The more offline leads you get, the more you will see your conversion rates increase by a lot – so don’t neglect this proven form of marketing a website. It’s very effective, and doesn’t take a lot of time out of your day to do so.
Good luck with marketing your online business offline.
By Robert Holiday