Do you know where 80% of your total business income will come from? If not, then you will be pleased to know that 80% of your total business profits will come from sales on the backend. Now what do I mean by “backend”? I’m simply talking about selling to repeat customers over and over again. These are the people who know you and like you… especially if you’ve provided them with excellent service and support.
Now the same thing can be said about marketing your business. You see in internet marketing, there’s an 80/20 rule that says: 80% of your website traffic will come from 20% of what you do. And 20% of your website traffic will come from 80% of what you do. So if you didn’t notice, I’m confident that you’re on the wrong side of the table here.
Are you working hard only to achieve 20% of your business income? Or would you like to make 80% of your total online business income while working less? Well now the answer should be obvious. Surely you would pick the 80% route, and that’s a smart thing to do. Now all you have to do is implement it in your business.
I want to share with you some of the things that you can do to get the 80% of traffic that you are looking for. In fact, here’s the first thing that you can do:
1) Ask for referrals
This is a huge marketing strategy if you own a service business, because practitioners can get a ton of new clients or patients just by asking for referrals alone. In fact, there are some people who only operate off of referral marketing alone. Why people do this? Well, it can be for a large number of reasons. But I highly suggest that you use a wide variety of marketing strategies, instead of putting your eggs into one basket.
There are a number of ways to generate referrals from your customers. You could give them your business card so that they can pass it on to a friend who could use your service. You could give them a “magnet” that sticks on people’s refrigerator, that resembles a business card. You can host free seminars for customers only, and tell them to invite 2 friends also. Or you can simply do a joint venture with a non-rival in your niche. Getting referrals is as simple as that. Here’s something else you can do to get more traffic to your website:
2) Create article content
There’s a lot of things that you can do with the articles that you write and create. You can place them on your website for your email subscribers can read. You can submit them to the article directories. You can let people publish your article onto their website – as long as they keep your resource box information intact at the bottom of the article. And a whole lot more.
Content is definitely king, and the more of it that you do, the more money you will make from this strategy. Writing a 400-500 word article isn’t hard to do. You just have to be motivated enough to come up with these kinds of numbers in your business.
These 2 tips for getting more traffic to your website are awesome ways to boost your productivity and get more sales for your website. Start using them today so that you can have as much success as possible.
By Hailey James