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Month: November 2016

To Invest in Mobile or Not to Invest in Mobile… That is the Question

To Invest in Mobile or Not to Invest in Mobile… That is the Question

Since 2014, people spend more time browsing the Internet on their smartphones than on their desktops. Businesses cannot ignore mobile as a valuable channel to reach their customers anymore.

Marketing teams are focusing on reallocating a bigger budget to mobile. But to be truly effective, mobile marketing requires the involvement of technology, and the cost may outweigh the benefit.

When starting a business, every dollar counts. So how much should entrepreneurs actually invest in mobile? When making the decision, here are three options to consider.

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3 Story Structures Every CEO Needs to Master

3 Story Structures Every CEO Needs to Master

CEOs tell stories all the time. Great CEOs are consistent in the stories they tell, framing their companies’ core narratives to connect authentically with different audiences.

The first step to becoming a powerful storytelling CEO is to understand and master three key stories about your company: the numbers story, the vision story and the bridge story.

1. The numbers story contextualizes data.
Data is ubiquitous, but, by itself, it’s meaningless.

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