Search Engine Optimization practices have evolved alongside the improvements and refinements search engines have made to their algorithms. In order to take full advantage of the Social Media Press Release, it’s important that you understand SEO practices and factors – and stay up to speed with shifting trends and tactics.
A Online Press Release distribution should contain everything necessary to share and discover a story in a way that is complementary to your original intent; but, the difference is, how they find it and the tools they use to share and broadcast.
Here are few of the known ways for making a Social Media News Release Work for you:
Persuasive and Clear Content:
A clear, concise message in the resonates with readers and is appreciated by journalists. It’s also a key component of a well optimized press release. Too many keywords and concepts can dilute your message, causing it to drop in the rankings for the keywords you consider most important. A tightly focused message that is truly relevant for your target keywords is more likely to be ranked, read, and written about than a press release that tries to be all things to all people.
Optimum Release Length:
The length of the Online Press Release distribution is a make or break factor in the overall strength of its optimization. The optimum length is generally 400 to 600 words – between about a page and a half and two pages. This length is easy for readers to digest and comprehend, but it’s long enough to include the rich detail readers appreciate – which is also informative to search engines.
The links you see on web sites connecting a word or phrase to a related page are called “anchor text. The Anchor text should have link operative keywords or short phrases (two words is ideal) to relevant web pages. Do not use anchor text to link phrases like “for more information” or “click here. Use your most important keyword in your headline and your lead sentence. Two links per 500-600 words is recommended, in order to focus search engines on your most important keywords.
Use the plain, accurate, and descriptive language in the Online Press Release distribution people use when discussing the product/service/initiative you’re promoting. You’ll be more likely to connect with your audiences – via search engines, and on-page.
Headline & Subhead:
The headline of a press release has always been important, but is doubly so for press releases those are optimized for search. Start your headline with the most important keyword in your press release. Keep your headline fairly short – 60 to 80 characters are optimal. Your subhead can be a little longer – but try to keep it to two lines or less. Use descriptive language that you’ll repeat in the body of the press release when writing both the headline and subhead.
Publish Shareable Information:
The news published should be of reader’s interest, so that they can share it through social media. The release should also have a sharing button to allow the release to be sent by users to a number of different social networks
Add Picture Gallery:
One of the other critical factor in your press release is the picture gallery. Upload all your videos, images, audios, documents, website links and more to your releases with proper cropping, previews, and captions. This enhances the release value and attracts the reader’s attention.
By John Hester