Lazy days for many salespersons are truly a luxury. Yet even when we are lazy we can still be productive because there is one activity that does not require a lot of physical energy. That activity is reading.
How much time do you schedule for reading books on how to improve your sales results, to journals to online newsletters or Ezines? With some experts stating that knowledge is doubling every year or every couple of years, successful salespersons cannot afford to be ignorant and left behind because their competitors know more than they do.
Your reading needs to be in alignment with your overall business action plans including sales, marketing, customer loyalty, financials, growth & innovation, leadership and management. Of course it does not hurt to throw in one for pleasure every now and then.
So here is my recommended reading list in case you want to pick up a good sales to self-improvement book to help you get to where you want to be. This list is only 12 books or one book per month.
The Magic of Believing by Claude Bristol
Questions that Sell by Paul Cherry
Never Eat Alone by Keith Ferazzi
Power Principles by Jeb Blount
Time Mastery by Cheryl Clausen
Successful Selling with NLP by Joseph O’Connor & Robin Prior
The One-Minute Manager Meets the Monkey by Ken Blanchard
The Power of Who by Bob Beaudine
buy-ology, Truth & Lies About Why We Buy by Martin Lindstrom
Get out of Your Own Way by Robert K.Cooper, Ph.D.
The One Purpose Person by Kevin McCarthy
The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More
Business by Richard Maxwell and Robert Dickman
If you do not like to read, then purchase or order an audio version of one of these best reads. In today’s marketplace, ignorance is no longer bliss, but a costly disadvantage that you cannot afford especially if you wish to increase sales.
P.S. I will leave the pleasure book up to you.
By Devin Mason