How do you know what is quality traffic and what’s not? As a rule of thumb, quality traffic are visitors who either buy from you on their visit to your website, sign up to your mailing list, submit your content to social bookmarking and networking sites and/or click a link on your website. Basically they do what you want them to do on your website, instead of landing then leaving, never to return.
If you have Google Analytics installed on your website you can use the results you receive to check which referral traffic is sending you the most quality traffic, whether all the work that you’ve done with optimizing your website for search engine traffic is bringing you the quality traffic you want, and whether your offline marketing is working too.
It is useful to note that just because a certain website might be driving the most traffic to your website, unless that traffic is converting the way you want it to, you may as well have no traffic at all. The easiest way to test whether the traffic you are receiving is quality traffic or not is to set up Google Analytics goals for each call to action you have on your website. Whether this is to sign up for your mailing list, buy something from you, contact you for services and/or click a link that you want them to.
Each of these actions can be tracked by setting up a goal for them. If you are unsure about how to actually use the goals feature, start out by setting one up for your mailing list sign ups. You can see what percentage of visitors actually sign up for your mailing list. Perhaps, try a few different sign up boxes on your site to test which converts the best. This way you can see where your visitors are falling out of your goal funnel and do something about it, monitor the change and see which performs the best.
If you have an online store and you have lots of visitors, yet very few sales then this exercise is imperative for you to do. You can track up to 10 different pages within your goal funnel on Google Analytics and once set up you can see which pages your visitors are leaving from and not completing the sales process and then do something about it.
It may be that your instructions are unclear, perhaps a link is missing or even the actual page has disappeared. No matter what the reason, Google Analytics will be able to give you an indication of what is going wrong so that you can fix it.
When you look at your Google Analytics results you will be able to see which referral websites, as well as keywords, are bringing in your visitors and depending on the goal conversions with each method, you will be able to track which is bringing quality traffic and which ones you have to either amend your method or drop.
By John Benson