If you are running an online home business, the best way to get people to know about your business is to give away information about the products and services you offer and article marketing effectively fulfils this task.
Article marketing is one of the easiest ways to promote your website in order to generate traffic and increase your potential earnings. And it is free.
It works by you writing an article about the service and products provided by your online business and submitting it to ‘free content’ submission sites.
Your article will contain a link to your own website. When somebody has read your article, they may choose to click on the link and visit your website. Having articles on the article directory website also makes them available to other webmasters who may wish to publish that article on their website.
If they do, your article will include a link back to your online home business website and anyone who reads the article on that site can still click on the link to visit your site.
The more incoming links the website has, the more importance search engines attaches to it. This will then increase your website’s placement in the search results.
A well written article will catch the eyes and interest of your customers and keep them coming back for more. So what is the best way to get your articles to work for you and your home business website?
Keywords and Keyword Phrases.
Your article must always be focused on the keywords and keyword phrases that are particular to your online business products or services. A keyword is the word or set of words that somebody will type into a search engine when looking for something on the internet.
Keyword density is the number of times a keyword or keyword phrase is used in your article. You don’t want too many, or else the article may not get published or too few, so that it does not get picked up by search engines. As a general rule, the accepted standard for a keyword density is between 3% and 5%, to get recognised by the search engines.
Good Article Content.
Articles about your online business should be written well with correct spelling and good grammar. If you want people to see you as an authority in your chosen niche or market your work must well written and informative.
Linking to your website.
Articles will not usually get huge volumes of traffic directly from article directories. Most article traffic comes via search engines. So why not just put the articles on your own online business website?
Well, article directories already have built-in authority with search engines. This means pages on them will usually rank faster and easier than pages on websites with less authority – like your website. Thus, you can use an article directory authority to grab search engine traffic, which in turn, drives it to your article.
So how does this drive traffic to your website? When you submit your writing to an article directory, you will have a resource box at the end of the article where you can provide a brief description about your online business and, most importantly, a link to it.
Your resource box is one of the most vital components of your entire article. If the resource box is boring or does not give readers a reason to click through to your online business website, they will leave without visiting it.
By Andrew Adamson