No matter how smart you are or how wonderful your vocabulary is, don’t show off when writing for article marketing purposes. Your average reader seeking a product or service may or may not be able to keep up with your dazzling vocabulary; however, that’s not why they are reading your article.
They are looking for basic information on a product or service, so stick to the facts.
Go for the micro-niche. It’s tempting to write highly sought-after content about relationship advice or internet marketing, but the problem is that everyone else is writing about those things as well. If you can write articles that serve a niche that doesn’t have much coverage, you can earn reader loyalty at a level that is impossible with more common topics.
Once you have written a number of articles, you should create an ebook. As part of your marketing strategy, you can give it away to your readers on your blog or even consider using it as a freebie on your squeeze pages. This is just another way to market your articles and get them out to the public, to maximize your exposure.
Don’t use keywords out of context! With LSI (Latent Semantic Indexing), search engines can locate keywords using context and definition, so there is no reason to try to fit a square keyword into a round sentence. Write naturally, using words that relate to your topic and show up on a keyword search.
When you start writing articles for article marketing, you will find you are more prolific if you just sit down and write. Don’t worry too much about format at first. Just get your thoughts on virtual “paper.” With a good word processing program, it’s so easy to just move information around and edit it freely, there is no reason to stress over formatting.
When you are writing for article marketing, information is key. You should not forget that the main reason anyone wants to read your article is to gain information. Your article should have information, and it should be relevant. The information you include should also be as timely as possible.
You can further research article marketing by joining a few forums on the subject matter. Many of these members would be happy to help those trying to get started or even those who are experienced but still desire some feedback. You can even get pointers by just reading posts, as many are short, informative, and concise.
Be aware of the length when writing an article. Articles used for marketing purposes are not supposed to be timeless works of literature or best-selling novels. They need to be precise, informative and easily read by a general audience. It is best to stick to between 300 and 500 words per article.
The thing about a proven method is, well, it’s proven! There’s really no plainer way to say it. Sure, you can eventually branch out and do some creative trial-and-error once you become successful. But you should first ensure your success so that you have room for error. Use the verified methods above to increase the effectiveness of your article marketing.
By Kevin Jones