When most people think of a blog, they think of a simple online journal a person uses to relate their expertise on subject or simply to sound off about life. However, a blog can be so much more than that, a blog can be used quite effectively as an Internet marketing tool.
Blog marketing can be an extremely cost effective, expedient way to reach your target audience and generate more traffic for your website. Blogging is an excellent way for small businesses to gain exposure when they are working with a limited advertising budget.
Your blog is absolutely one of the best low cost advertisingtools you can find for any business today. Blogs may come with a very cheap price tag or you may even get it for free of cost. You can also host your blog in dedicated servers with a minimum price or no price at all.
If you are serious about getting visibility for your products, blog marketing does not have any better alternative for you.
Successful blogs often implement other forms of Internet marketing to increase their traffic. Often blogs use SEO content to increase their traffic and visibility. Using properly placed keywords throughout your blog posts will help your blog be more recognizable to search engines. Additionally, posting in your blog regularly can help increase both search engine ranking and the number of visitors.
Show some personality and a unique voice in your writing. In this type of marketing readers want to be engaged and feel like they’re getting to know you. It’s social networking, the key is personalization.
Online videos are another low cost advertising approach and truly fantastic way to promote your business and get more traffic to your site. Additionally your video submissions can actually enhance your existing marketing strategy with the use of visual aids and effects.
These are all good reasons to create and manage a business blog. But creating a blog just because the other guys and gals are doing is almost always a bad idea. You must remember that a blog allows you the opportunity to deliver your message in a more personalized way. If you follow the lead of other existing blogs you risk the chance of being lost in the masses. Maintain your individuality!
Because blogging is a more relaxed, social arena its a great opportunity to really understand who it is that you are marketing to. A blog can be used as a tool that captures true feedback as to how customers feel about your product and company, how they feel about the products and services competitors offer, and what it is that makes them use your services or products. Depending on the structure of your blog, responses and replies can be made easy so that your customers and clients are given a voice that you can analyze for future use.
Blog marketing is one of the most cost efficient and effective means to get the word out on your goods and services today. Do you blog? If not, isn’t it time you started?
By John Barney