Do you know anything about mobile marketing? Have you set up a marketing plan? Could it be better? Is your marketing approach enhancing your bottom line effectively? Are you certain that you are focusing on applying your marketing plan properly? If you’ve got any doubts, these tips will help you.
Before you start spreading your mobile marketing message, you need to listen first. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. Learn from what your competitors are doing. If something they do seems especially interesting or successful, see how you can fold that into your own strategy.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. QR codes are a good way to get people that have smart phones to visit your site. Put these codes everywhere, including fliers, catalogs, and even your own business card. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
Mobile marketing messages should be brief and easily understood. Get your message across to them as soon as you can; they need to know what you are trying to say.
You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. Different devices run different systems and also have different specs. Your website and ads can look completely different from device to device. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.
Find out all you can about your audience. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Find out how much your customers use their cell phones. What OS is on their phones? Take the time to learn about your customers, and you will better be able to connect with them.
You must learn to say a lot with just a little when you are building your mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. When you are dealing with mobile marketing, you should just keep it simple.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
Make sure your mobile campaign works on all the platforms that your customers most likely use. Your messages should come across equally well on iPhone, Blackberry, and Android devices. It’s always easier to send one simple, universal message than to devise a different message for each type of communication device. You should always aim to keep things simple.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
By John Barney