Why Provide Fresh Content?
No matter what type of website you have, fresh content gives your visitors a reason to return. It also gives your visitors a reason to share your own website URL with their friends.
If you are like most website owners, you probably have to accomplish a lot of tasks each day. If you offer website subscriptions, the promise of updates can build your list.
One of the biggest tasks, on your plate, may be figuring out how to keep providing updated content for your precious audience. This can take up a lot of time, and it can also eat up a lot of your budget.
But there are perfectly legitimate ways to use free content to keep your website up to date. There are even a lot of free tools to help you accomplish this.
The term, content curation, seems to be a new buzz word for an old practice. With proper citations back to the source, you can pull in content from other sources. You do not have to keep inventing the wheel, but can simply choose good topics, from other sources, and add your own special touch.
There are, of course, plenty of special content creation tools being marketed today. But you may not need to buy an scripts of software to get started. You can probably use free tools to begin.
If you want to include some videos, YouTube is the place most people begin. They offer the script to embed these videos on your own website. The scripts automatically give credit back ot the original source, so you do not have to worry about that.
These days, web visitors love videos, and you can provide them for free. You add value by selecting good videos that illustrate the topic you plan to address.
There are a couple of ways to make use of published articles. Many article directories allow you to use their content, for free, as long as you follow the rules. Some of them even offer RSS feeds so you can automatically generate a fresh series of articles for your own site!
You may also cite portions of articles you find on other news sites. If you are concerned about the legality of quoting another author, browse the source rules or send a quick email explaining what you want to do. Most of the time, the source will be happy to let you quote a paragraph or so in return for a link back!
People really do love pictures. It is not OK to ever just take them from other websites, unless the source site gives explicit permission to share them. A lot of websites do give permission as long as you link back to the source.
You can simply take your own pictures. This is pretty simple to do with a decent camera phone. You can also generate graphics using a free online tool. These graphics can range from charts to headings. A quick search around the net should help you find what you need.
By Andrew Adamson