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Category: Marketing and Sales

How to Create a Successful Influencer Marketing Campaign

How to Create a Successful Influencer Marketing Campaign

The targeted reach of online celebrities and the relative low cost of social media is a powerful marketing combination.

Web-based social networking is a brilliant and powerful marketing combination. Influencer marketing is not hype but a must-know strategy. Many have made it the center of their marketing and PR strategy approaches.

Step by step, influencer marketing is overtaking traditional advertising. Marketers recognize the power of joining forces with influencers who have large followings on their sites and on social media. Influencer marketing has become standard PR and marketing strategy. Brands can significantly build their reach with valid messages delivered by social media celebrities already familiar to their customers..

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How Targeted Marketing Can Improve Your Brand’s Efficiency

How Targeted Marketing Can Improve Your Brand’s Efficiency

Marketing is all about knowing your audience — who you can sell to and, just as importantly who you can’t.

When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try.

By its very nature, marketing is all about targeting the right customer for your product, and then creating a brand that they can specifically buy and buy into. The notion of a “right customer” inherently means that there’s also a customer who’s “not right.”

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