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Category: Marketing and Sales

Is Your Brand’s Social Media Stale?

Is Your Brand’s Social Media Stale?

Beyond the basics, here are 5 advanced tips to refresh your social game.

Social media’s a lot of fun (celebrity tweets, Candy Crush or cat pictures—pick your own vice; I’ll take cat pics). But it’s not all fun and games. It’s a nifty marketing tool, too. But be that as it may, a brand’s pure existence on social media won’t drive the organic traffic mandatory for a strong web presence (and reaching level 600 on Candy Crush is virtually worthless in this pursuit).

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Why You Aren’t Clickable and How to Change That

Why You Aren’t Clickable and How to Change That

So, no breaking of the Internet for you, huh?

Despite your latest round of rock star-worthy funding, best-seller-to-be, fancy new CEO title, or launch of the most innovative campaign or product upgrade since Apple Watch pre-orders sold out and Jeff Bezos announced Amazon Dash, you’re just not as newsworthy as you had hoped—or to put it in a more cultural perspective, you’re not clickable.

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