The recession has left many businesses languishing in the doldrums for the past year or so. Now the economy is picking up what are you doing to boost your sales? Are you planning an integrated marketing strategy, or simply trying a few different methods to promote your company and hoping for the best?
A planned marketing campaign need not be expensive.
An accurately targeted and well thought out campaign will promote your product, raise awareness of your brand and ultimately boost your sales in a cost effective way.
There are five main points you need to consider when planning a marketing campaign:
1. Product – What is your product, do you have an offer, what is the price, what are the features and benefits of your product for the customer? Have you considered the supply, delivery and installation logistics of an influx of orders. What is your warranty and do you provide an after sales service?
2. Customers – Who are your customers, where are they, what is the condition of your database, can you divide them into “groups”, how will you reach them?
3. Budget – How much do you want to spend, what is your sales forecast for the campaign?
4. Tactics – What media do you want to use, which has the best response rates, what will give you the best return on your investment, which suppliers will you use, who will coordinate the campaign, how will you handle responses?
5. Analysis – What measures are in place to measure the success, how will you know which messages worked and which didn’t, how can you improve the campaign further next time?
Need to know more? Well we can help.
By Isabella Sykes