Generating website traffic will become your main objective once you have your website up and running.
It is advisable to ensure that you have a high quality website in situ before you begin the task of generating website traffic to your site.
Once you have traffic visiting your site, you want to captivate those visitors, sell your products and build a lasting relationship with them.
Having a website that is of poor quality, with broken links or simply unfinished content will not instill confidence or interest in visitors. It certainly won’t make them want to invest in your site or indeed want to visit again.
There are numerous ways of generating website traffic, which can either be paid for or can be free of charge if you take up the challenge of generating this from your own hard work.
Affiliate Marketing is a common way of generating website traffic. Basically, you allow others to drive traffic to your website. There are established Affiliate Programs who will advertise and spread the word about your product or site. The most beneficial Affiliate relationship is pay per sale. This means that you only pay your Affiliate if they drive traffic to your website which actually results in a purchase or investment in your product. This relationship benefits both of you.
If you are not at this stage happy about sharing your profit, then there are other ways which may be more attractive to you. It is advisable to try several different methods of generating website traffic before you find the one that most suits your website and your budget.
Paying for your traffic primarily involves advertising your website or products for a fee. Ad space is available for purchase via banner links or you could advertise on Google Adwords. Don’t simply confine your advertising to the internet however, consider also trade magazines, newspaper ads or other relevant forums.
Search Engine Optimization
Search Engine Optimization is probably a phrase you will be familiar with. This means ensuring that your website or links to your website rank highly in the Search Engine. One way of achieving this is to produce unique and well written Articles with good content. Submission to various Article Directories will using ensure free publication. Ensuring that your Articles are plentiful and contain unique keywords, will achieve a decent ranking in the Search Engine.
Producing a good Press Release about significant events on your website or exciting new products can be a lucrative way of generating website traffic. There are dedicated websites who can publish your Press Release, obviously however at a cost to you.
Blogs and Forums
Starting your own or indeed getting involved in blogs or forums can help you to spread links to your website. Try to avoid pushing a sales patter and instead, make interesting and well thought out contributions. You should aim to intrigue others and induce them to visit your website.
Your preferred method of generating website traffic will entirely depend upon your budget; whether you have a good patience level and whether you have the time to invest in trying out methods to generate this yourself.
Just remember Rome was not built in a day and putting in the hard work will produce results. Don’t despair, keep positive and ensure that your website remains fresh
By Robert Holiday