If you are not publicizing your business on Facebook, you are missing out on a lot. In this article, you will find some easy to follow Facebook marketing tips, that will help improve the visibility and popularity of your brand or business on the web.
Facebook Marketing Tips and Tricks
If you haven’t tapped into the marketing potential of Facebook, it’s time you did. With more than 600 million users, it’s almost a crime if you didn’t. Whatever be the nature of your business, devoting time in promoting your business on Facebook is definitely worth it. Here are some tips on how to go about it.
Create a Business Page & Promote Your Brand
One of the first steps to promote your business on Facebook is creating your own business page or ‘Fan Page’. Fill in all the information about your business or brand, use the wall to post updates, add photos of your brand and keep your fans updated about new offers and services. Begin popularizing the page by sharing it with people in your own personal profile.
There is a feature called a ‘Like’ button on Facebook, that automatically shares any link in the news feed of connected friends. It is unarguably the most potent feature of Facebook, that will help your business gain popularity. If and when anybody ‘likes’ your business page, it will be visible as an update in the news feed of their friends, which is bound to bring in more fans. Voila! Suddenly you have created a fan base in thousands for your business!
Reach Out Through Targeted Ads on Facebook
Facebook has its own advertising programs like Google’s Adsense, which you can use to display ads on the profile pages of users. You can choose your budget and display a banner ad that can attract traffic towards your website. These ads are placed contextually, according to user interest. That’s why, you are bound to get traffic and increased penetration into a targeted customer base, through Facebook ads.
Popularize Events by Leveraging Friend and Fan Connections
Once you have a fan base for your business page, you can conduct contests and events which can be popularized there. Contests and local events sponsored by your brand can be promoted on your fan page, providing increased visibility for your brand.
Add the Facebook Like Button to Your Webpage
If you have a website, one of the best ways of promoting your web page content on Facebook, is adding a Facebook ‘Like’ button at the bottom of every page. Any user who likes your page, is bound to share it on his Facebook wall, automatically popularizing the page among his connecting friends; driving more traffic towards the page, in the process.
Buy & Sell on Facebook Marketplace
Word is just spreading around about the Facebook Marketplace, which is an e-commerce platform, integrated into Facebook, where you can buy and sell items. Local businesses can effectively use this platform to promote the sale of their products and create one more sales channel for themselves. Check out the Facebook Marketplace to know more about it.
Hope these simple Facebook marketing tips and tricks help you out in widening your customer base and gaining a bigger fan base for your brand or traffic for your website. As I said before, the ‘Like’ button is the most powerful feature of Facebook, that can create an avalanche effect, that can divert traffic towards any link shared or any brand advertised. Sign up into Facebook, create your business fan page today and consistently update it to reach out to potential customers!
By Kevin Jones