Finding clients can be a real pain in the neck if you have to go door to door and bug people. Most business owners are busy enough without having salespeople showing up at their door to pitch them something. As an office manager for a real estate company I used to deflect all those sales people right out the front door. They never had a chance to talk to any decision makers. So how do you market yourself to businesses if you cannot get in to see the key people?
For one thing I never shut up talking about my business. No matter where I am at or who I am talking to I find a way to work my business into the conversation. If you practice this you will see that it really isn’t that hard. Here is an example. Maybe you are an insurance agent. The next time you are out with friends for lunch bring up the topic of auto insurance and how high it has been getting lately. People love to talk about prices rising. Then in that conversation bring up how your just signed with a new company who offers great rates and good coverage.
Become a part of local organizations like the Rotary and the Chamber of Commerce. These are great places to talk about your business and meet others who might be interested in what you are offering. At the very least you will meet people who know a lot of other people and may be able to refer you some business.
Finally, do business in your local community. Three of my largest clients I met because I was doing business with them. I own some rental property and so I needed a dead tree cut out of the yard. The guy who did it is now partnered with me to do internet work. I was able to talk about what I do and he was immediately interested. You will find that people you are spending money with are more likely to spend money with you.
Finding clients can be a pain if you are going door to door, but with these three methods you can get enough business by just networking to never need to beat yourself up like that again. When you learn how to bring your business into every conversation, when you join local social groups, and when you do business with locals you will find that getting business isn’t hard at all.
By Michael Williams