Using online adverts is often a good way to promote your site but it can be very costly and there’s no guarantee people will click the ads. Even if they do click then often you have to pay for every click. If you can’t make money from that new visitor then you’re just wasting money.
One great way to promote your site is to sponsor a flash game. Flash games are free online content that quickly spread around the internet on gaming websites. Flash games are extremely popular because they tend to be easy and fun and there are many different types. Developers make money by adding pre-game ads or selling splash screens, links, logo placements etc inside the games.
Many games can be played millions of times, with top games getting billions of plays. Imagine placing an advert to your website in one of these! Potentially millions of people will see your ad and click on it!
How much will this cost though? Probably anything from $50 to $50,000! The cost of placing your ad in flash games varies a lot depending on what you want to display. Someone paying thousands of dollars to sponsor a game will expect their name and logo to be on display throughout and the content will have to be top quality guaranteeing tens of millions of plays. There are a lot of flash games to choose from though and it’s possible to find one related to your website and ask the developer about sponsoring it. It shouldn’t be too hard to find something that will allow sponsorship within your budget.
As an example if you have a website related to reptiles then you could ask to sponsor a puzzle game filled with photos of snakes. You can bet anyone playing this is interested in reptiles and a game like this will be played thousands of times and every time it’s played someone interested in reptiles will be looking directly at your advert for several seconds rather than seeing it off to the side of a website.
Most flash games are sponsored before they are released because the traffic is often highest for new content. However, this isn’t always true. Many flash games can take time to spread across many sites and steadily build up regular traffic. If you get a deal to place your advert in a game for it’s lifetime then your ad may be seen by thousands of people everyday for years with no additional cost. Bear this in mind when sponsoring already released games. You will always get a cheaper rate but can still benefit from lots of exposure.
You can also contact developers with an offer to create you a new game based on your website theme. This may cost a lot more if it’s entirely new content but you could ask the developer to change an existing game to suit your requirements and then re-release it. You will also then benefit from the extra traffic a new game often gets.
Sponsoring flash games can drive massive amounts of traffic to your website. The key is to target games most relevant to your site’s content and to negotiate a good deal in terms of cost, duration and advert exposure.
By Robert Holiday