Social media sites allow for global communication that is innovative, fun, and instant. If you want to take advantage of this global marketplace, and use it to increase business, then you need an effective marketing campaign. In this article we will discuss some of the do’s and don’ts of social media marketing.
You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog.
This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.
Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.
Often overlooked in social media marketing are the various photo sharing web sites. Use flickr and other photo sharing sites to help market your brand. Join groups related to your products or services and post your pictures, make comments and otherwise, interact in the groups. Avoid directly trying to push for sales. Instead, focus on creating a pleasing image of your brand, its uses, and on developing good relationships with other users who may become future buyers.
Interact with your customers by asking them to share their stories. You could, for instance, ask them to post on your Facebook wall about their best memory linked to one of your products, or simply tell a story unrelated to your industry. Select the best stories or pictures and feature them.
Consider opening an account on the growing business oriented site LinkedIn. This site is designed for business professionals to communicate with one another and their customers. It has incredible features that include ways for satisfied customers to recommend you to others, increasing your reputation and credibility. You can also join conversations relevant to your business interests.
Do not forget that your website is your main tool to generate sales. You need social medias to get your customers’ attention and have them click on links to your website. Include links in your profile, but also in your updates, picture descriptions, and comments. Keep track of how many people clicked on each link to find out which strategies are the most efficient.
While it is vital to be businesslike and let people know that you are in fact running a serious and legitimate business, you should also let potential customers see a lighter side of yourself. Letting them know that you are human just like them lets them feel like they can connect with you and they will be more likely to listen to what you have to say.
Use a variety of media to stimulate your potential customers when social media marketing. Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it. Everyone has a different way they prefer to take in information, and using variety will allow you to reach them all.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
To make sure your social media page appeals to your target audience, research books, magazines, and other things you believe they’d enjoy. Try to match the tone of the content you see in your research, and incorporate popular phrases. Doing this will help your target market to trust you and will make them interested in what you have to say.
If social media marketing is new to you, here is a tip to help you understand it better. Think of the social media sites as places in which you can create a picture and a voice for your business. Your posts represent the viewpoint of your company. Consider social media as the way to communicate who you are, what your product is and what value your product has for potential customers.
As stated in the beginning of this article, social media marketing can be difficult if you are unsure of what direction to go. The tips above will be able to guide you in making the right decisions when you begin your social media marketing campaign. Use the tips to find success in your new endeavor.
By John Benson