Giving a Professional Presentation

Giving a Professional Presentation

For most people, giving professional presentations can be a very intense and stressful experience. This is because professional presentations will often combines a high-pressure situation and environment with the common fear of public speaking. When giving the presentation, the person must be able to communicate complex concepts and ideas clearly.

When creating the presentation, the presenter should keep some fundamental concepts in mind. To successfully communicate to a small or large audience one must be clear, concise and engaging. Therefore one of the first things that the person should know is their audience. Once the individual has been given the task of developing the presentation, the person should find out who will be attending it. They will need to research and find out what the participants do or do not know about the project, business or industry. The beginning section of the presentation should give a good overview. However, the presenter should not waste a lot of time to regurgitating information that the target audience already knows.

Plan what should be said but do not spend valuable time writing the speech word-for-word. The best style is to think of is how to tell the story behind the data that they will be presenting. Poor presenters will talk too much about the content that can be seen by everyone on the screen. Well-versed presenters will tell a story about the content in order to engage the interest of their audience. Therefore, the next step is to identify one or two powerful stories that will integrate the information into a compelling message. The presenter should spend a little time thinking through the beginning, middle and end of the story.

Creating visual slides that are attractive to the eye by using advanced presentation software can assist the presenter with conveying important information. Many different software packages offer fancy animated transitions as well as other bells and whistles. These tools should be used sparingly to avoid distracting the audience from the story line.

Practice the presentation by rehearsing the story while presenting the slides to a colleague or a friend. Solicit feedback from a colleague and note it when the presenter is taking up time by talking too much. The person that is presenting can explain several points before they give their final presentation. Also, the person should not read the information directly from a script. Articulating the content as simple notes will help one to organize a concise statement while making the speech. Creating an interesting and interactive environment can assist with keep the audience engaged.

By John Barney

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