Frankly, I’m puzzled….many business owners and sales professionals behave as though increased sales are a flash in the pan thing. Increased sales don’t happen by accident. They happen as a result of well defined plans and systems.
But let’s suppose you aren’t like most people you’re a member of the elite group who realizes you need a plan to increase sales. Knowing you need a plan isn’t enough. You have to know how to formulate that plan, what to do, and in what order to do it. Am I right so far?
Trouble is even though you know you need to do something to increase sales you’re terrified because you don’t know how to do all these things. You also know your peers and mentors don’t know either because they’re struggling just as much as you are with the same issues you have. So what are you to do?
Here’s the deal: to develop a sustainable business that provides the financial security you want it will take some work on the upfront. However, once you do this work and develop your system(s) it works on auto-pilot for you. Ideally you’ll need to develop:
a strategic plan spelling out exactly what actions you’ll take by when to get where you want to go
the leadership skills to produce results through yourself, and others
the self-mastery skills to use time as the most valuable resource it is to produce the highest return from all your time investments professional and personal
a marketing system consistently producing highly qualified leads
a process to nurture and help buyers buy from you
systems producing repeat business and qualified referrals
Despite what you may be thinking this isn’t nearly as difficult or scary as it may appear to you now. You don’t have to know everything there is to know about any of those things. You only need to know how to make those things work for you.
You’ll be glad to know there are people who have sorted through all these things and hand-picked the critical elements and put them into systems. Now some experts have developed systems so specific they sell one thing, usually a product. That’s better than nothing especially if that’s what you have now. The trouble is in a service business you aren’t selling a product you’re selling an outcome.
By Devin Mason