Small businesses have embraced social media as a key to reaching out to a large audience as well as branding themselves without having to incur the huge advertisement budget.
Some of the social networking platforms like Facebook, Twitter and the like, serve to help the businesses to easily brand themselves in a clear-cut style. This will assist them in getting more regulars. Listed here are a few guidelines to go by when branding through social media:
1. Whether you are operating a blog, sharing links or tips on Twitter, you should ascertain that you share only significant information as your audience will not be very happy with you if your subject is of little value, scantily written, has grammatical errors, or if your shared links are not satisfactory in terms of education or entertainment. In so doing, you can end up damaging your brand as your audience will correlate these unconstructive qualities with your brand.
2. Uploading your face out there so that your audience may know who you really are will cause the company to win the trust among your multiple audiences. You should also upload your own photograph in your Twitter profile in addition to having pictures of your staff on your blog or Facebook.
3. If you are participating in a forum, or if you get a question in your blog comments, it would be ethical to give out a helpful response. These people may later turn into regular customers, if they are assisted either online or in real life and they are normally very are thankful and always remember the persons who helped them.
4. You should not spam as spamming is not only bad but it shows your weak side as well. It may also strip you off customers too.
Frequently, lazy marketers destroy their own brand name by spamming twitter with unimportant links, push spam content through their blogs, or will send mass emails which cannot be traced back. This is a clear method of doing away with your own brand name
By John Hester