Increasing website traffic is one of the most important things you can do, whether you sell primarily online, or you run an offline business and use the web to increase the number of customers for your regular brick-and-mortar store. Many people think it’s difficult to increase online traffic, but by following a few simple strategies, you can often increase web traffic by a large margin. It does require work, but the rewards can be great, and that’s without using any kind of “spam” techniques or trying to fool the search engines.
Increase website traffic quickly – five ways to do it
Technique 1. Produce relevant, informative content and put it on your site regularly. This is important for two reasons. The first is that the search engines, and Google especially, love great content, and the quality of your web content will have a major effect on how well you rank.
This is particularly true as your site grows, and it’s seen by the search engines as an “authority site”. It takes a bit of time to get that status, but well worth it. The second reason is that your site visitors will love great content. They’ll trust you as a source of relevant information, and are also likely to tell their friends and colleagues about you.
Technique 2. Get relevant backlinks to your site, and make sure you don’t just get hundreds of low-quality backlinks. To be honest, having some low-quality backlinks probably won’t harm you, but you should aim for a mixture of backlinks from different sources, such as article sites, blog posts, forums and so on.
Technique 3. To follow on from technique number two, commenting on blogs and forums will not only help your SEO and your search engine rankings, but will also create a certain amount of direct traffic. These are highly-qualified visitors, and that’s exactly what you want. You need to be careful when commenting on other blogs and forums, and make sure you give value. But do that, and you’ll be pleasantly surprised at the results.
Technique 4. Use the power of article directories. You need to write high-quality articles, and that can take some effort, but again this can drive a large amount of relevant traffic. Your articles should educate people about how to solve their problems and get what they want. That way you’ll be seen as an authority figure, and that means people are much more likely to buy from you when they’re ready to buy.
Technique 5. Use offline methods of driving traffic. This technique is often overlooked, but it can be a great way of driving traffic to a site, especially for local businesses. You can use print ads to make an offer, which people have to visit your site to get. Very effective, and in most cases very quick.
So there you have it. Five simple and effective ways to increase web traffic. It takes some work, but the results can be astounding. Start today, and watch your traffic numbers rise.
By Andrew Adamson