Do you know how your customers feel about you? Along with running your own online business, you should make it a point to interact with your customers. If they send you an email, kindly reply to them. They want to deal with a real person – not a faceless corporation. So give them your undivided attention.
The more you grow your email list, the more people will be contacting you for more information about questions, products and services, and even consulting. But none of this can happen unless you’re someone who doesn’t mind interacting with your subscribers and customers, and are happy to hear from them.
If you want to build rapport and make your customers feel like they are special, there are a few things that you can do. For one, send them a free coffee cup. It should have your business information on it along with your website information on the mug. Your customers will be surprised by this and will feel grateful that they have you to look up to and ask questions freely.
Another thing that you can do to make the people in your email and cutomer list feel special is to give them a free ebook, audio, or video that contains lots of helpful information. And give it away for free! This is something that people don’t get often, so you’ll be perceived as someone who is helpful and instrumental in your subscribers’ success.
The more you can make your customers happy, the higher the probability is that you will have a successful business. Happy customers buy over and over again, while upset customers tend to push your business and marketing efforts down. So make sure you can do whatever you can to make your customers happy and successful, and to get them to like you.
Another part of understanding and making your customers happy is knowing what they want. A lot of times we think that our prospects all want something, so we create or get products that can suit an individual need. But if you really want to know the best way to find out what your customers want, simply take a poll.
This alone will tell you what product you should create or get next. If you’re selling a product about “how to lay down tile on your floor” while your list is looking for information on “how to lay down carpet in a room”, you’re totally missing the point! You will be missing the central information needed to get more sales.
Nothing is more important than giving a customer exactly what they want. So the best way to find out what’s on your customers’ mind is to simply ask them. You can send a broadcast email to your list, hold a poll, or contact a large portion of them individually. No matter what you do, just make sure you know and understand what your prospects and customers are looking for.
These tips for knowing what your prospects want is essential to your business. The more you hone in on your customers’ wants and needs, the sooner you’ll be able to profit in your online business.
By Andrew Adamson