The internet offers a vast amount of potential to the realtor who is willing to learn the skills necessary to build on line relationships, and turn readers or visitors into prospects. Because the internet is still relatively new, internet marketing tips for realtors can be worth their weight in gold when properly applied. Still, success on the internet for realtors can be narrowed down to three basic principles or actions. This article will uncover those principles and point you in the direction you need to go next.
According to the National Association of Realtors, more than 80% of home searches last year started on the internet. In order to be successful online, you need to obtain the contact information for as many of those people as possible. Whether you run a website, a blog, or participate in a social network- at the very least, you want to get your readers first name and email address. Gaining this small piece of information will provide you with an opportunity to build a relationship with that person. But most online visitors will not readily give up their email address. You have to give them something first.
The second principle a realtor needs to be aware of for online success is this- Always add value. Your reader or subscriber should walk away from every interaction with you feeling better off for listening to what you had to say. whether it’s an email, blog post, or video- ADD VALUE! Communicate with your reader as though they’re a friend as opposed to a prospect and you’ll gain their trust. A necessity for any relationship, especially online.
The third principle you want to remember for online success is- Regular Communication. Your readers lead busy lives. They have just as many demands on their time as you do. But when you send them regular communications that add value to their lives, not only will they take time for you and remember you- they’ll look forward to hearing from you!
Internet marketing tips for realtors will change as technology advances. What works today may not be relevant tomorrow. As with any other field or profession, internet marketing requires that you continually upgrade your education to be among the successful. But if you keep at it and focus on building value based relationships, success is guaranteed.
By Michael Williams