Podcasting is one of those internet marketing strategies that is similar to video marketing. But podcasting is quicker. With video marketing, you have to make the video, get your website promoted on it, edit it, and then submit the large video file to sites like YouTube and Metacafe.
But with podcasts, it’s incredibly easy. All you do is record yourself (or someone else), mention your website information at the end of the podcast, then submit the MP3 file to iTunes and the rest of the podcast directories. This can be a very potent strategy in your business if you know how to do it right.
With a podcast, it’s just another way to get your website information out there to the masses. You see people in your niche hangout at a lot of places of the internet. And the more you can find and tap into these places… the more traffic you will get and the more money you will make because of it.
There’s a podcast that I love to listen to all the time. I listen to it whenever I can’t catch her show. Do you know who I’m talking about? If not, then you should know that I’m talking about financial mastermind Suze Orman’s podcast. She comes on every Saturday night at 9pm and 12am, and her information is just incredible. I listen and watch her show all the time, because it’s just a phenomenal television show.
Now imagine if you had fans who were listening to your podcasts also. You could be a star in your niche, and could have a whole team of people lining up, ready to hear each new podcast that you create. Now obviously when you get started you won’t have millions of fans like Suze Orman, but creating that first podcast is a step in the right direction.
You can make a podcast in a variety of different ways. I remember when I first started out, all of my podcasts were created from the YouTube videos that I used to create. I would take the finished video, and extract the audio from it and make it into a podcast MP3 file. I wasn’t a techie back then, but the software and process was extremely easy.
You should look into making podcasts for your business. They can get you a lot of traffic, and it’s something that can potential go viral. The more people like your information, the more they will share it with others, and it can get distributed around the internet in a short period of time.
Even though someone can’t “click” on your website in a podcast, you can simply mention it at the beginning and ending of the recording, and people will type in your website address into their web browsers. And these are good buyers, because they came to your site after sampling your expertise. So you have credibility in what you are saying, and they want to find out more about you and their hands on more information that you have.
Podcasting is a marketing strategy that can be used to earn a lot of money in your business.
By Andrew Adamson