Marketing for the Real Estate Investment Professional

Marketing for the Real Estate Investment Professional

As a real estate investment professional it is important for you to constantly be marketing yourself and as well as your business. You should continually be on the lookout for new deals and you should also be consistently looking for investors interested in funding your deals. By aiming to always keep your pipeline full of deals and financing options, you can help to insure that your business doesn’t stagnate and consistently earns you money month after month.

Marketing for a real estate professional starts with gathering up as many contacts as you possibly can. The goal of your marketing is to build up lists of as many contacts as you possibly can. You want to network with rehabbers was well as investors. In addition, you are looking for a network of people who might know of motivated home sellers who you could work a deal with. In many areas of the U.S. you can find a local real estate investor’s association where you can attend meetings and network with other real estate investors. Often at these meetings you can show other people what you have to offer them and find out what they have to offer you.

When you see signs up for people saying they purchase houses, give them a call, introduce yourself, and ask what kind of deals they are interested in. Simply let them know you exist and would be happy to work with them in situations which could be mutually beneficial.

Another option you always have as a real estate investor is running an ad in a local newspaper advertising wholesale real estate for rehabbers. Talk to the people who call you up and let them know who you are and ask them what they are looking for. By doing this consistently you can have a list of buyers for your properties before you ever find any to sell to them. This makes it much easier for you to make a good deal because you will have the confidence that you can easily re-sell the property.

By making an effort to be marketing yourself and your business at every possible opportunity you can ensure a full pipeline of deals and income.

By Michael Williams

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