Social media marketing is among one of the most difficult marketing techniques for small business owners to firmly grasp. A few of the core principles that applies to social marketing requires that business focus less on selling products and more on forming long-lasting relationships with their customers.
Social Marketing Don’t #1: Try to Sell Directly
The gravest mistake that any small business can make when it comes to social marketing is trying to blatantly sell products to their followers. Consider the following: What do most marketers use their social media for? The answer is that they use it so socialize. They don’t use it with the express intention of exposing themselves to countless advertisements.
Social Marketing Do #1: Hint at Products Through Social Interaction
The best way to advertise products or services is to refer to them secondary in a message. For example, sharing a story concerning when a product helped an individual in a unique way will advertise that product without annoying followers. It will also work to create new customers in a positive way.
Social Marketing Don’t #2: Focus on Numbers
The number of fans and followers that a business has only means so much. Paying for things like artificial followers has a minimal impact upon how fans actually perceive a business. For example, a small business needs to have a certain amount of “seed” followers to look legitimate to any potential followers. That’s the only point where numbers really matter.
Social Marketing Do #2: Focus on Quality
As discussed earlier, the number of fans following a small business stop mattering after a certain initial count is reached. After that point, it’s best to focus on developing quality followers that will interact with a business on their own. The kind of followers that best fulfill this role are the kind that will retweet, comment and like statuses so that other users will see a business’s social media profile. This is one of the most important social media marketing techniques for small businesses to acquire under their belt.
Social Marketing Don’t #3: Use the Same Strategy on Every Platform
The problem is that this mistake is more common than one would think. Businesses erroneously believe that one social media platform is the same as every social media platform because the same kinds of people reside on them.
Social Marketing Do #3: Tailor Strategies to the Unique Types of Followers
Creating the right social marketing strategy requires that a small business understand what drives their followers to actually follow them. Put in less cryptic terms, this means that business needs to know what actions will create the most positive and efficient social interactions. For example, this means that posting simple images without text will generally be poorly received by followers on a text-oriented social media network like Twitter or Facebook. High-definition pictures without words will likely be well-received on networks like Instagram and PInterest when the subject of these photos appeals to the users of these networks in the right way.
Achieve Social Media Marketing Success
Adhering to these simple tips will help any small business take the right steps towards social media success. These social media marketing techniques combined with consistency will achieve the kind of results that will greatly improve a business’s digital marketing results.
By John Benson