One thing many Search Engine Optimization (SEO) companies hear is the question: “How much does it cost for SEO services?” The thing is, there is no right answer for this question. The reason for this is that there are so many things that have to be factored in.
Before you decide to hire SEO services, it helps to be aware of a few things including things to look out for, estimated costs and payment models.
SEO services are important but there are a few things that might warn you about unethical SEO agencies if you know what to look for.
Shady Backlinks – Backlinks are very important when it comes to SEO but there is a right way and a wrong way to accomplish this. Before you decide to go with a particular SEO agency, ask them how they generate their backlinks.
Promises of a 1 Ranking – This is something that no agency can simply promise you. It can be achieved, but should never be promised.
Instant Gratification – There are a few techniques that might achieve fast results but since they are generally not organic techniques, they can truly hurt you in the end.
Guarantees – It is simply impossible to make guarantees in an industry that changes on a near daily basis and as such, any guarantees should make you think twice.
Prices for SEO services can vary greatly because of the sheer number of factors that are involved. Some of these factors could include things like where you are located, the size of your specific project and the size of the SEO agency. For example, SEO services in New York City will more than likely be more expensive than the same services in Mobile, AL.
Retainers can be had too… usually on a monthly basis. The amount will depend on what services you require as well as how large or small your business is. At the lower end of this price range you will find smaller SEO agencies that only offer a very few services while at the top of the spectrum you will find SEO agencies that are full service and handle large companies that have many needs.
Contract services are another variable. Setup for a social media site will vary depending on the services needed. For example do you need to start from scratch or do you need someone to take over your social media accounts? Most of the time, a project based quote can be had, and hourly consulting fees are also an option.
Different agencies will offer different payment models and this bears further scrutiny. Generally, you will find that they have four types of services and a payment scale for each. These include hourly consulting, project based pricing, fixed price contract services and monthly retainers.
The main thing to remember is that SEO done properly can take some time. Generally, a monthly retainer will get you the best results if you are looking at this being a long term investment.
By John Benson