Poor sales performance is most often the result of poor communication, unclear goals or expectations, uninvolved managers, little recognition and a lack of training and coaching.
Retail is unforgiving. It makes no exceptions for holidays, offers no accommodations for special occasions and is undaunted by personal limitations. In fact, the fiercely competitive climate of the retail world is an unmistakable variant of social Darwinism. The best stores will thrive, beating out weaker, less amenable, or simply less attractive ones.