When dealing with the online world, it is easy to become overwhelmed and a little lost at all the new technology and new tools that are available. And since so many are free or low cost, you feel almost obligated to give them a try and then just can’t keep up with them anymore. While it is true that there are a myriad of social media sites on the Internet, there are three that really stand out as being key for Real Estate agents.
I’m sure you’ve heard about Facebook! Facebook is an amazing way to connect with other people. I know folks who use Facebook for personal use and for business use. Basically, your Facebook profile is for who you are as a person, and your Facebook page is for your business. My advice is to create a Facebook account and play around with it a bit. Find others that you know who are already on Facebook and invite them to be your friends. Start building relationships with others and see what happens!
As a Real Estate agent, you might already be aware of the largest online community of agents and those who work with them. ActiveRain provides a way for you to connect with other agents – to learn, share, refer – and with others involved in the Real Estate industry – title folks, lenders, etc. ActiveRain also has groups you can join to get to know others better or to learn more about something. And if you don’t already have a blog, they have a blogging platform so you can jump right on in.
One of the newest and most popular social media sites online right now is Twitter. Twitter is essentially a “micro-blogging” platform. You have 140 characters – not words, but characters – to make your point. It’s amazing how much you can actually put into that small of a space. When utilizing Twitter, it’s good to follow the 80/20 rule: 80% relationship building, 20% promotion. Those who choose to follow you on Twitter will quickly stop following you if all you talk about are your new listings and price reductions. Talk about your area, post links to interesting things, and comment on the things that others say. Again, it’s all about relationships!
By Michael Williams