The real estate market has cooled off in most places throughout the United States. Homes that were getting multiple offers, often at more than their listed price, now sit for months without an offer from a prospective buyer.
But does that mean you should cut back on your marketing practices? Not at all. If anything, this is the time to begin a new way of marketing.
Generating leads and doing business in general has changed quite a bit with the onset of the new media marketing we are all experiencing. New media marketing includes teleseminars and other audio, video of all types, blogs, social marketing and other non-traditional types of marketing. The world is changing rapidly and your real estate business needs to change as well.
Take a good, hard look at what is happening in your real estate business. How do you currently find prospects and clients? If referrals are a big part of how you get new business, ask the clients that refer clients to you what they like most about the way you do business. Ask other realtors and agents to share their methods with you. Successful people are usually more than happy to tell you what is working for them.
Read the official magazines and other publications offered by the National Association of Realtors and your state’s association. Visit their web sites and read about the latest research on marketing for your real estate business. Read your local newspaper and see what others are doing in real estate and in related businesses, such as mortgage lenders and insurance agents. Marketing can be an easy part of your regular work day if you know how to do it.
Remember that the reason to start an Internet business is to give you the time and financial freedom to live the life you choose.
By John Benson