If you are wanting to have a profitable online business and make sure that the right individuals reach your website, you need to improve your search engine ranking. In order to really be successful in changing your ranking, you will need to understand how these things function.
Search engines are the main way that websites get traffic, and 60percent of that traffic comes from Google. Getting an improved search engine placement is as simple as understanding how they come across the relevant information on your site and show it to others. This can be done one of two ways: either through robots, or through crawlers (also called spiders) that are more common.
Search engines use these spiders to index websites across the internet. The spider indexes your sight by searching your pages after you submit your site. Spiders will search not only website content, but it will also read meta tags and links as well. The spider will deposit the information it gathered where your data is being indexed. Any pages you link to will be indexed, as well. Sites with hundreds of pages could be a problem, however, because spiders only index a limited amount of pages.
If you update or change your site regularly, the spider should catch it as it returns periodically. Exactly how often those returns take place is determined by the search engine moderators. Much like a book has a table of contents, actual content, and a reference section, so does a spider, though its references are links to other sites. It is not uncommon for some spiders to have the ability to index over a million pages a day, and examples include Excite, Lycos, Alta Vista, and Google.
Search engines search their internal index in order to find the closest match to whatever the searcher is typing and that determines your search engine placement. It is not actually searching the Web, so if your website has the keyword such as “buy management book” in the search engine index when the searcher types in that keyword, then your website will be listed on the first page of the results. You will not get the same ranking in every single search engine, because every engine uses a different search algorithm to search their indexes.
You should also pay attention to how often and where your keywords are located. Most people keep their keyword density around three to seven percent else it will be considered as keyword stuffing or spamdexing. Also in their indexing, the search engines look at how links form and what the pages subject matter is about. If page links are related, then you will have improved search engine rankings. To summarize – the hidden secret to improved search engine placement is actually learning how the search engine works and using their tools to help your website get higher rankings.
By John Benson