Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the natural or unpaid search results. Both pay-per-click and SEO are targeted to get your website placed as close to the top of SERP as possible. SEO are considered as the main factors in enhancing the traffic of one’s website.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords.
SEO’s who provide SEO services may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design.
SEO is a multimillion-dollar business. Searches generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using engines either through paid advertisements or organic (free) listings in search results. SEO services have enabled websites to get more reputation and money making as their services and products are globally renowned.
Plan a Campaign
Building a Web site and submitting it to the directories and searches does not mean your site will rank well for a specific category or search term. It’s one part of a bigger menu of online marketing. Optimizing your site is the first and most important step to starting a successful SEM campaign. An optimized site addresses the same elements as a engine spider would. In other words, it has the content, code, links, and other factors that help improve ranking. Submitting the site to directories is a great way to build up new traffic, however, there are certainly more options and definitely more ways to drive traffic, so you have to consider a well-rounded traffic-building strategy.
Social media optimization (also known as SMO or social SEO) is another method among many other online methods of website optimization. There are two types of social media optimization methods:
Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalists like images and videos.
Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
SEM is a name given to the form of Internet marketing that involves SEO and SMO, and many other website optimization marketing methods. There are many search engines that provide SEM services. Some of the prominent searches with SEM programs are: Google, Yahoo, Bing, Ask.com, Baidu (China), Seznam.cz (Czech Republic), Yandex (Russia), Rambler (Russia), Timway (Hong Kong), Leit.is (Iceland) and many more.
By John Benson