Success Strategies Using Vision and Mission Statements

Success Strategies Using Vision and Mission Statements

The best organizations have mission statements, strategic objectives, targets and vision statements, right? It seems, as so many people talk about the benefits of these techniques, that these success strategies are vital to successful business in order to maximize profit and productivity. But all too often mission statements and value statements are overused, misunderstood and just plain abused. for business are many and varied how can you make sure you are working on the right one?

Success Strategies Using Vision and Mission Statements

How does a mission statement really help an organization prosper? Mission statements can be very powerful if correctly used, at the right time. Creating a vision statement is important that vision that comes at the beginning of a business venture, the hope and desire that people will be able to achieve something through your business’s activities, that their needs will be met in this way through the expertise of your business. The mission statement supports the vision statement  the mission is the strategy you are undertaking to make the vision a reality. Strategic objectives help make the mission work. Strategic objectives are the smaller steps that add up to the whole mission, which works to achieve the overall vision.

This vision does need to be big this is crucial in order to inspire members of the business and motivate them to keep moving forward. However, it also needs to be easy to understand. The vision must be believable and understandable because an overly complex vision will turn people away from the task of accomplishing the strategic objectives. Without a unifying, understandable vision, people are simply ticking off targets and goals on their to do list at work. A successful vision statement inspires everyone at the company, from CEO to delivery driver. The vision statement shouldn’t be so vague and arty that no one can have any faith in it, or cannot identify with it in any way. This unifying vision helps more than anything to develop a culture of innovation, to motivate workers, to bond people together and to increase job satisfaction. Ultimately, if the vision statement is used properly, it can help increase profits. The mission statement that comes out of the vision statement also needs to be understandable, to make sense and to be achievable. The mission should be something that every member of the organization is committed to and wants to make work. Visions and missions are only words unless they are successfully communicated and shared.

By John Benson

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