The social media is increasingly being used by the businesses to advertise and promote their products. Other than its use for the recreational purposes, the social media has emerged as a major platform to carry out the marketing functions.
It is the need of the hour for businesses to adapt to this change. The business to business model of trade has also adapted itself to this change.
The mass media is an appropriate and effective medium for communication, advertising, marketing and dissemination of information. This also allows for a healthy sharing of ideas, views, researches, opinions, suggestions, feedback, analysis and reports. As these social networking sites have a wide reach and boast of millions of users, they play a major role in influencing customer buying behaviors and choices.
On these B2b Social Media Platforms, the small businesses and large enterprises can advertise their products for almost free or minimal charges. And this provides them a far more reach than the local markets. They have a reach to the global markets. They are competing with the best market players in the global scenario. Their products are made available to a larger buyer base.
This offers ample opportunities to promote your businesses online. It makes entry into a new territory easier and with the right market penetration strategies, the businesses can target a specific consumer base. This helps the established businesses and brands to garner more publicity. It also helps the new market entrants to find a user base which is either looking for change or open to experiment with the newly offered product. This leads to a growth in sales and profits. With the appropriate use of these social media platforms, a business can grow manifolds.
There are many features that are provided by such social media platforms which can be utilized for expanding the consumer base. The social media offers a vast number of tools through which the consumer perception can be influenced. These are highly engaging and tend to affect the buying behaviors of the customers. The attractive advertisements and videos keep the buyers updated with the latest products and information. They capture their fancy and are successful in creating a curiosity for that product.
The companies and businesses also carry out opinion polls, researches and analysis through the various social media options to be constantly in touch with the masses. These platforms also offer them to learn about the changing paradigms of the choices that the consumers make for shifting brand loyalty or selecting one product over another. Such polls conducted through the interactive media platforms keep the businesses informed and updated about the new market trends and consumer needs and requirements leading to innovations and developments.
The consumers, on the other hand, benefit from these sites as they have a better knowledge and access to the information of the products that they are using. They get aware about the various choices. Better information helps to strengthen their trust in the product of their choice.
In this way, the social media platform holds many advantages to the businesses and consumers alike. The only consideration is that their use should be in a responsible and ethical manner.
By David Gallagher