If you are in the business of selling home insurance, either directly as an cover provider, or indirectly as home cover broker, then you are more than likely to cherish any opportunity through which you can get easy house insurance leads.
Your enthusiasm for easy ways to get home cover leads, if you are a house insurance dealer, is quite understandable; because such leads are the lifeblood of the cover business. As it turns out, the home insurance business, as indeed any cover business, depends on what is typically referred to as ‘push marketing’ that is, where the person who is selling the insurance gets a ‘hint’ (which is also referred to as a lead) regarding people who are likely to be looking to purchase such cover, with the insurance vendor then having to go forward and try to market the policy directly to that person.
This is to say that the insurance business, as any insurance vendor will concur, is not a business where the prospective buyers tend to approach the vendors trying to find what they are looking for (though that does happen at times), but rather one where it is the vendors who have to approach the buyers having gotten a hint (a lead) that such people are likely to be looking for insurance, and try to get them then to purchase their particular product rather than competitor’s product.
So having identified the importance of leads – also referred to as ‘hints’ in the description; which are three easy ways through which an insurer dealing with house insurance can get the home insurance leads easily?
Well, the first, and probably easiest way, to get house insurance leads is simply by partnering with the websites that have come up on the Internet in recent times, that are simply in the business of selling the home insurance leads, and directly purchasing the leads from them.
At their core, these lead vendors are essentially ‘webpreneurs’ who have developed highly optimized sites for the keywords prospective house insurance buyers search for the service online with, so that whenever a prospective home insurance buyer enters a search for house insurance, they land at the home insurance leads vendor’s website, from where they can then be redirected to the websites of the various insurance providers with whom the home cover leads vendor in question has partnered with. So the arrangement is that you pay them so many dollars for so many leads successfully delivered to your websites, with the responsibility to convert the leads into sales falling squarely upon you as the cover vendor.
The second easy way you can get home cover leads is by developing a website, optimizing it highly for the keywords people use whenever searching for home cover and thereby getting the leads you would be looking for. Of course, the optimization costs money, and might at the end of the day prove to be more costly than purchasing the leads from the home cover leads vendors.
The third easy way through which you can get house insurance leads the easy ways by simply ‘sticking to tradition,’ ‘cold-calling’ and ‘door-knocking’ to the people who are likely to be looking to purchase the home insurance; a strategy which though sometimes looked down upon in modern times, can still yield remarkable results.
By Michael Williams