The most important element in running an ebusiness is traffic. Generating traffic is the same things as getting people to visit a brick-and-mortar business. The more people you attract, the better your chances of making a sale.
With the creation of so many different websites, channels, and marketing techniques, there are now a lot of ways to reach out to online users. One of the most trusted especially in terms of traffic generation is content marketing. The idea here is very simple; give online users the kind of information that they’re looking for and send them to your website or blog.
Here are some of the most compelling traffic generation tips that you can use when using content marketing:
Attract targeted traffic. It’s important that you only attract those people who are most likely to buy your products or services. Obviously, these are the only ones who can help you make decent sales. What I’m saying here is, you don’t need to send thousands of teenagers on your website when you’re selling point-of-sale system or if you’re offering a credit card. It’s best to attract 100 qualified prospects than 1,000 people who do not need what you sell.
Publish content on web 2.0 sites. Web 2.0 refers to websites that generate content from their users. These sites enable read/write web pages for all types of online users. They are pretty useful for ebusiness owners like you because they’re great tools in making connection with other contributors and users who might be interested on what you sell. The key here is giving your content a lot of thought before publishing. Remember, your goal here is to present yourself as a professional and industry expert so other users will trust you. When that happens, I have no doubt in my mind that they’ll visit your blog and website.
Blogging. This is something that you cannot just remove from the equation. Blogging is now an integral part of any internet marketing campaign. You see, you’ll need a channel wherein you can constantly update your potential clients in a more laid back manner compare to the tone of your business website so you can easily build relationship with them.
Use social networking sites. Be one of those successful marketers who are now using these sites to their own advantage. Through these, you can easily connect with specific group of people who fit the profile of your potential clients. Make use of relevant forums, Facebook groups, etc. The key here is focusing on establishing your expertise and demonstrating your in-depth knowledge first before you sell something.
Get better page ranking. You need to make your website and blog appear on the search page results when your potential clients search for the keywords that are related to what you sell. I recommend that you build links through article marketing, through social bookmarking, and through guest blogging. Ensure that you only use those sites that are trusted by Google.
By Robert Holiday