Welcome to your competition’s worst nightmare! Imagine an insurance selling system so penetrating it will:
1. Separate you from the crowd as the undisputed expert in your field
2. Pre-sell your prospects, making the appointment just a matter of finishing up the paperwork
3. Generate stacks of warm leads from your target neighborhood and demographic
4. Cost you less than direct mail or telemarketing and present you as a true professional
5. Make you ask yourself, “Why didn’t I do this in the first place?”
Picture yourself appearing in your own custom scripted, half-hour Cable TV Infomercial, the undisputed expert in your field, speaking directly to your ideal prospect in a soft pre-sell interview format. Your viewing audience is selected with the accuracy of a surgeon’s hand by the cable channel airing your show. For less money than you thought possible, you position yourself as the expert in your field, you generate truckloads of warm, pre-sold leads, and you send your competition running for therapy.
Once your TV Infomercial Insurance Selling System leaves our production studio, you air it as often and as many times as you like. You target your show to attract health, life, annuity, home, auto, any kind of insurance prospect. The national average cost for prime time viewing (7:00 PM through 11:00 PM) on local cable channels in most markets is an unbelievably low $150 to $200 per half-hour program. This is less cost-per-thousand-exposure than you spend annoying people with junk mail or telemarketing.
A Bizarre Secret
Let me tell you the most bizarre secret I’ve learned in my 40 years of sales. I’m just going to toss this out to you, and when you hear it you’ll think, “Oh, I already know that. That’s just too simple to work.” Most people dismiss it as being too simple. Maybe that’s why most insurance agents (90%) fail within eighteen months.
Here’s my secret: People buy things from people they (a) like, and (b) admire. What’s more, people can’t help but like the people they admire most. In fact, the more they admire you the more they like you and want to buy from you. Therefore, if you have an insurance selling system that positions you as the “expert” in your field, people will be irresistibly drawn to you and want to do business with you.
Remember the first closing technique you learned in “How To Sell Insurance 101” about assuming the sale? Just being the expert is a ridiculously easy way to not only assume the sale but compel your prospects to assume the sale, too. The subconscious dialog in your prospect’s mind is, “I naturally assume you’re going to let me buy this policy from you… aren’t you?”
You’ll be flabbergasted to know that you can become the “expert” in your field much easier than you think. Also, there are probably few, if any, insurance agents promoting themselves as expert in your local market, and fewer than few with their own TV Infomercial Insurance Selling System. This prime location “real estate” in your hometown cable channel is probably yours for the taking.
When you appear on TV you set yourself apart from all other insurance agents. Your image is larger than life. After all, only experts are good enough to appear on TV. Your image skyrockets because you rise above the dog-pile of telemarketers and junk mailers fighting for leads. Your prospects come to you, ready to hear more, willing to take your advice, able to do business. You’re the expert. You’re on TV!
How It Works
You come to our production studio in Tucson, Arizona, where we do all taping, editing, pre- and post-production work. Our job is to make you a Star. We use only top professionals from camera operators to makeup artists. I’ve been in the insurance business for decades and understand the problems and frustrations producers go through in the field. This is no ordinary insurance selling system. We go to great lengths to separate you from the pack of agents your prospects typically send packing.
The 30-minute interview format is proven to be the most credible, convincing and friendly TV show format. You have time to delve into concepts in a way your future clients can really understand. You reveal your personality in an audio-visual dimension as an invited guest in their living room. You’re one of the family. You show how you are different, better, more knowledgeable, more comfortable and caring than other agents.
We begin with a pre-production interview session to identify and rehearse 10 to 20 key questions and answers. When you are ready, we roll cameras with me interviewing you in an easy, conversational dialog of the same familiar topics. We edit out awkward pauses, tongue twisters or mistakes, making you a polished professional, expert guest. If you need an insurance selling system that targets a certain demographic or client type, i.e. retired Seniors, high-risk drivers, new homeowners, small business owners, we will flavor the show to cover topics of interest to them.
In the editing room we pepper your show with appropriate testimonials, which may be stock footage or reenactments of your actual customers. We repeat “grabbers” often throughout the show to catch channel changers who may be surfing for anything of interest to watch. We display your telephone number frequently and suggest you offer a giveaway (we have Free Special Reports on several interesting subjects) “to the first 25 callers.”
You’re not pitching The Clapper here. Your TV Infomercial Insurance Selling System and everything about it is tastefully produced, professionally orchestrated and smacks of the high quality of an Oprah, Dr. Phil, or Larry King Live show.
More Bang For Your Marketing Buck
Feel free to use our in-house media buying services. There is a long learning curve to the cable TV industry. Knowing the ins and outs can make a world of difference to your marketing campaign. Most insurance agents are happy to leave this busywork to professional media buyers who are intimately familiar with cable networks. We are happy to handle this for you at no cost to you. Our insurance selling system includes service after the sale. We will negotiate time slots, best rates, market penetration – everything you need to get the most out of your marketing dollars.
Another way to get more bang for your marketing buck is to upload your 30-minute TV Infomercial Insurance Selling System onto your website. Visitors to your website can get to know you in a way that shows you as credible and professional, yet an agent who is personable and approachable. You may also want to order our Special 200 Mini CD Package. We dub your show onto mini CDs with custom labels for you to use as client leave-behinds, referral generators, or the ultimate “drop-dead cool” business card.
The national average cost for a half-hour prime-time cable TV program is between $150 and $200, with larger markets more, smaller markets less. You may want to begin running your show five nights per week to see how it pulls, then adjust the scheduling as your need for leads dictates. The cost for us to produce your custom half-hour TV Infomercial Insurance Selling System is less than you might imagine. Most people guess the price to be $20,000 to $25,000. It should be, but it’s not.
By John Benson