Review websites tend to have mostly positive reviews, which overshadow the occasional upset consumer’s negative post. There are many positive factors that negative reviews provide to both consumers and business owners/managers. In this article, I will touch on some positive effects that negative reviews have for the typical consumer.
They allow consumers to vent. There is nothing more frustrating to a consumer then the moment right after they received poor service, encountered a rude hostess, ate bad food at a restaurant, etc. Consumers need a place to vent and get their bad experiences off their chest.
They can share their negative experiences with others. Consumers know that word of mouth advertising is effective and they also enjoy complaining about their bad experiences. Users want a place where they can not only get negative experiences off of their chest, but also share these bad experiences with others in order to feel as if they got even.
They help businesses improve, which helps the consumer too. All of the reasons why negative reviews are good for businesses, in turn, become positives for the consumer as well. Negative reviews help businesses improve, which leads to better consumer experiences in the future. Further, consumers will be happy that their voices are being heard and that businesses care about them having a positive experience. This creates a win-win situation where consumers are happy and business reputations are improved.
By Eric Parson